What is Backlinks in SEO and their Advantages

Pankaj Kumar SEO
1 min readFeb 1, 2021

On mentioning one of the most prominent and commonly used terms in SEO, it is none other than ‘backlink.’ A lot of people who are a newbie in the field of SEO and writing might be witnessing many issues in learning about backlinks. Backlinks are the soul of Search Engine Optimization, and it’s because you cannot see good results of your SEO practices without them.

If you also have issues in knowing and understanding backlinks, you are in the right place. It’s because we have come up with detailed information about what backlinks are and why they are so important for SEO. Apart from that, you will also learn about how to analyze your competitors’ backlinks and boost your website with the same.

On describing the backlinks in a layman’s language, we can say: Backlinks are noted to be the incoming links to any webpage.

Whenever any kind of webpage gets linked to some other page, it is known as a backlink. What is Backlinks are considered to be the most important and major metric for ranking a website. Any page containing many backlinks is surely going to have a better rank than those that don’t have any backlinks.

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Pankaj Kumar SEO

Digital Marketing Trainer at Greenbox Digital Institute & Corporate Trainer | Consultant | Google Certified.